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Facebook’s own ads reveal: not many people are using Facebook Dating

Facebook’s own ads reveal: not many people are using Facebook Dating

Census data estimates from 2019 suggest that nearly 4 million unmarried people call New York City home, meaning Facebook Dating has about 7 percent of the city’s singles on it

Dawn Hallson has tried nearly every dating app you can think of – Tinder, Bumble, eHarmony, Plenty of Fish, and Match, just to name a few. So when a friend told her about Facebook Dating, she figured, why not give it a shot? She filled out her height, whether she has kids, where she lives, and her sexual orientation, and then looked around at who might be available on the world’s largest social network.

“It was exactly the same as all the other apps,” she says. “You match with someone. They don’t contact you. If they do contact you, they just pass the time of day with you – never much with anyone that’s attractive unless they actually want just sex, basically.”