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This is further complicated by the fact that online dating often encourages users to prioritize qualities (e

This is further complicated by the fact that online dating often encourages users to prioritize qualities (e

Not long after, in 2004, OkCupid began offering algorithmic matching alongside the basic search functionality that users had come to expect from earlier sites. The combination of searching and matching on OkCupid meant the algorithm functioned as more of a decision aid by empowering users to seek out potential partners for themselves while also offering suggestions to narrow the field (Tong et al., 2016). OkCupid’s algorithm used “match percentages” to assess compatibility based on how users answered questions and how they wanted potential partners to answer, and then it weighted each question by its reported level of importance (i.e., “irrelevant,” “a little,” “somewhat,” navigieren Sie hier “very”; Rudder, 2013).